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YouTube On & Off- Channel Optimization

Sony Vietnam aimed to increase brand influence on their Vietnamese target audience, which is mostly youths, via lifestyle and inspiring videos on YouTube platform. The need of making all of Sony Vietnam’s video clips always be visible to targeted users and compelling official channel brought them to Click Media, where they gets the right solutions and over-expected outcomes.


Results for 2 continuous years

Target audience subscription increased by 32,000 subscribers in 10 months

Top 10 YouTube first page results for strategic keywords

YouTube playlist restructure and management to increase user experience and engagement

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