VINAMILK
GIAC MO SUA VIET
E-COMMERCE SEARCH OPTIMIZATION
The newly launched e-Commerce platform of Vinamilk needs boomly promotion plans, in which Search plays an important role driving qualified traffic for a wide range of Vinamilk dairy product categories. The objectives are not only Brand & Product Awareness but also ATC rate optimization.
#SEO
Results for 3 continuous years
Top 5 search results for hundreds of strategic keywords
Organic sessions achieved 283% KPIs
Number of new visitors increased by 177%
Bounce rate lower than 27%
Total number of transactions increased by 30%
