Winning on e-Commerce through a Connected Consumer Experience
Despite its heavy investment in online and offline communications channels, Friso was a challenger brand on e-Commerce, trailing behind Enfa and NAN across all Marketplaces. What can Friso do better to win in the highly competitive arena of e-Commerce?
Friso and Click buckled down to solve this challenge and designed a winning roadmap. All along, the solution is found not in what we do but how we do it.
#BrandStewardship #Commerce #InfluencerMarketing
+140% sales target
+105% click rate
#1 moms & babies sell-out on Lazada
-2% cost per visit spend
OUR INTERGRATED SOLUTION
Click came up with a master plan to connect all points of communication in order to drive friso’s commerce agenda.
- We connected all efforts on digital and social with all activities on marketplaces, especially during megasale and brand days.
- We revamped friso’s shop-in-shop and product page for fcv, and optimized visibility packages on all marketplaces.
- We created a framework to manage friso’s e-commerce operations around daily and campaign-specific tasks