Winning on e-Commerce through a Connected Consumer Experience 

Despite its heavy investment in online and offline communications channels, Friso was a challenger brand on e-Commerce, trailing behind Enfa and NAN across all Marketplaces. What can Friso do better to win in the highly competitive arena of e-Commerce? 

Friso and Click buckled down to solve this challenge and designed a winning roadmap. All along, the solution is found not in what we do but how we do it.

#BrandStewardship  #Commerce #InfluencerMarketing


+140% sales target

+105% click rate

#1​ moms & babies sell-out on Lazada

-2%​ cost per visit spend


Click came up with a master plan to connect all points of communication in order to drive friso’s commerce agenda.

  • We connected all efforts on digital and social with all activities on marketplaces, especially during megasale and brand days.
  • We revamped friso’s shop-in-shop and product page for fcv, and optimized visibility packages on all marketplaces.
  • We created a framework to manage friso’s e-commerce operations around daily and campaign-specific tasks
Revamping all products pages in top 3 ecommerce players (Lazada, Tiki, Shopee), building creative concepts & all assets with sales tactics to drive sales while deliver brand communication message.

shop in shop revamp

MegaSale Campaigns

MegaSale Campaigns

Tactics, banner creation , sis refresh & hourly tracking to optimize conversion


Social Commerce

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