What we do
Whenever a client approaches us, we find that they're usually in one of the following scenarios.
I have an amazing product, but no one is talking about me!
Why is that?
Our customers confuse us. We don't understand their behaviour anymore.
Help me! I'm having a media crisis and I don't want it to ruin my brand!
Everyone is talking about our competitors and we don't want to be left behind.
If you find yourself in any of these scenarios above, it's time to think about a good conversation with your customers. Here's how we approach it.
Content & Connections
Good content creates great conversations.
And great conversations strengthen bonds between brands and users. In the end, we want to make users like and trust us. That means listening to what users have to say and having thoughtful conversations about things they care about.
In this step, we listen to our target users, gain insights from them and see if they're ready to start a conversation.
Diversified Content Talent
And since our team has such extreme different backgrounds, they're ready to take on any conversation users might want to have, be it about games, sports, travel, sex, fashion, family life or gossip.
We understand that we can't always talk "business", we have to be charming, informative, humorous. At the end of the day, we have to make users like and trust us.
That requires us to be creative, spontaneous and reactive. We have to be ready to create any type of conversation users want to talk about. Doing so maintains the relationship with users in the long run.
Good connections help spread your conversation to the right users in the right places.
After we create good content, we need to distribute all these great conversations on different strategic channels to reach our target users. To do so, we rely on our connections. Connections are people and channel affiliations we collaborate with in order to make sure we're reaching the right users in the right places.
We help you connect with key voices, influential profilers, and celebrities; individuals who can spread word of mouth and influence other users' mindsets about your campaign.
With exclusive channel affiliations, we don't limit our creativity to just banners or sticky boxes. Instead, we can leverage all the possible tools and resources of that channel to support your conversation.
Orchestrating a good conversation across the right channels requires us to plan strategically and be prepared for whichever direction a conversation may go.
We know exactly which channels to start which conversations, and when to switch channels. Strategically planning the use of our connections helps us keep our conversations interesting, new and connected.
Our case study
In the world of social media today, one of the most important elements that often goes missing is genuine insight of the audience. Insight of every single audience member as well as insight of the audience as a whole.
At Click, we believe the only way to get this insight is by working hard, and working genuinely. And most importantly, we have to become one of our users before we can intimately and fully understand them. We have to born in their culture, speak their language, share all the unique experiences they have been through.
This is what we do.
Love our work? Want to meet the team? Maybe grab some coffee? Trade some gossip? Let's talk. Drop us a line.
Nguyen Thi Hai Ha
I believe intellectual honesty is one of the least understood, least appreciated and yet extremely important values for every aspects of our life. From my many years practicing at numerous positions in the advertising industry, I have never seen intellectual honesty failing to bring great joyous achievements to those who practice it.
To be sure, it demands that we must be relentless, and be honest in the pursuit of truth. Respect it. Follow it no matter where it takes. Cut through all the noise, complexity, and illusions. To do that, some people say we have to “keep our mouth shut and keep our eyes open”. I think that’s not enough. We also have to “keep our ears open, and most importantly, keep our mind open”.
For me, Click is not only the fruit of that belief; in this lovely organization you will also find this belief manifest in everything we do. Every idea, every concept originates from the truth.
Everyone’s talent in the team is unique: a street photographer, a belly dancer, an independent film - maker or a writer who has numerous books published… Each of our voices, no matter how unusual it may sound, are always respected and listened to.
Last but not least, intellectual honesty drive us to the core of our services. No matter how flowery the current definitions of digital services can be, at the end of the day, I believe everything you do online or offline is to answer a few simple questions: “what conversations your brands should have with your consumers, under which formats, and on what channels should they be distributed.” And good conversations are all done by listening with an open and honest mind.
Out of this also comes the birth of our new brand listening tool, Boomerang, led by Cuong – my partner. But let me share this with you in more detail in another time.
With that, I welcome you to our lovely home. Meet our people and see it for yourself. The energy, the faith, the devotion that we bring together will truly make you feel at home.
Dinh Hoai Nam - editor head
What I really enjoy doing at ClickMedia is to help brands design insightful, and always-on conversations with their consumers. It’s about indulging myself in the act of creating something. It resonates so well with my passion in creative writing, something short, simple and sincere. Often times, I have the chance to talk, and write about my other hobby: cooking.
I love watching people in their movements. Through this, I have come to realize the most important ingredient for creating anything, writing and cooking to say the least, is passion.
And remember, “Nothing is worth more than this day” - Johann Wolfgang von Goethe
Hoang Thanh Thanh - content manager
This “conversation” job really amazed me. A refined consumer insight, woven in to a simple message, delivered in a casual and natural conversation can be so…so powerful. We got to decide the right channels, the right format, the right message, to reach the right audience. Yet,those hard work is no guarantee of success. It would only work when we get the combination of all the above right. The result will always speak for itself. We have created dialogs that draw in thousands and thousands of people engaged in expressing themselves. I have seen guys and girls going at length [take of their shirt, showing off their skin… for example] to get their message [love, admiration, belief…] across.
After each of these, the joy of learning something new is just overwhelming. Let me share with you the secret lesson that this job has taught me. It is simple but it won’t be easy: “Cut Through AllThe Crap”.
Nguyen Minh Phuong - art director
I studied Multimedia Design in HCMC and I am happy with my Saigon heritage.
Phung The Minh - senior film editor
I was born in Hanoi, studied fine art and film making at the college of art and culture, and now am happily living in HCM City. I respect the art and the principles of classical film making. To me the beauty of film footage can be expressed in the confinement of: lights, composition, colors and stop motion. At ClickMedia, I never cease to discover and create myself.
Nguyen Thien Ngan - platform manager, creative lead
used to be a Community Manager in Yahoo! Vietnam, Copywriter at Lowe Vietnam, then Managing Editor at The Gioi Van Hoa website in Sunflower Media. And yet, of all the things that I have done and been through, I have never seen anything more demanding for creativity than what ClickMedia is demanding of me. It has to be fluid, spontaneous, non-stop, and yet still with absolute attention to every details. I believe it is safe to say about this lovely company the same way E.Hemingway said about Paris: “If you are lucky enough to have worked in ClickMedia as a young man, then wherever you go for the rest of your life it stays with you, for ClickMedia is a moveable feast”
Nguyen Ha Thuy Tien - account manager
Every day a challenge is what I take and appreciate no matter what life brings. I love reading Satre, and listen to Nick Drake, and hand-writing. Meaning of life is a great question that I grope to get, and I know I will get it one day, sooner or later.
"Do not weep; do not wax indignant. Understand."- Spinoza.
Le Thu Trang - client lead
Life is too short not to be a challenge-taker, that’s what I believe. Live for the moment, it requires bravery. Do things that you love, it requires bravery. Ditch all fancy things and be simple, it requires bravery. Always communicate the truth, even when it is not sweet for your ears, it requires the utmost bravery. And trust me, “Fortune favors the bold”.
Le Viet Vinh - account manager
I seldom talk about myself, just meet, talk, work and see who I am. ;)
My favorite statement is
"Life has no remote. Get up and change it yourself."