Vietnam's ClickMedia moved from GroupM to VMLY&R

Move aimed at stronger integration, part of wider WPP reorganisation.

Vietnamese digital agency ClickMedia is switching up its WPP affiliations, moving from GroupM to a new alignment with VMLY&R. The shift is part of WPP’s ongoing reorganisation toward creating more fully integrated agencies, according to a VMLY&R release, which stated its union with ClickMedia “is poised to bring about the strongest integrated offering in the market.”

Nguyen Thi Hai Ha, Click’s co-founder and managing director, will continue to lead the agency and its shared operations with VMLY&R. Click will continue to work with GroupM agencies and shared clients.

“The past five years of growth with GroupM have been tremendous,” Nguyen said in a release. “I am excited to be joining forces with VMLY&R, as our combined capabilities will provide clients with unique, digital-led integrated solutions and create a shift in the industry.”

Group M bought a majority stake in ClickMedia in late 2013 in a bid to strengthen its social media capabiltiies in Vietnam. Under GroupM, its staff roughly doubled to about 100 employees currently.

ClickMedia, founded in Ho Chi Minh City in 2009, provides social media strategy, planning and implementation along with campaign creative production. It also provides social listening and crisis management.

The firm works in categories such as FMCG , F&B, automotive, home technology and beauty, listing brands like Unilever, Pepsico, Red Bull, Heineken, Vespa-Piaggio, Huawei and L’Oreal as clients.

“Entrepreneurial, driven and digital as first nature, these are the same traits that we share with Click,” added VMLY&R Asia Co-CEO Tripti Lochan. “The cross pollination of our capabilities with Click’s reach and influence in Vietnam will really give clients in the market a real choice for integrated marketing solutions.”

Source: Campaign Asia