ClickMedia/ VMLY&R made it to the finalist of 5 most vital categories by Asia e-Commerce Awards

2020 is undoubtedly a very challenging year. The lockdown situation in early 2020 has created a sudden fracture of trade channels which resulted in the changes of consumers’ spending habits and at the same time, an urgent need to the development of new commerce channels.

ClickMedia/ VMLY&R Vietnam has promptly yet thoroughly adapted to this situation, and has immediately adopted ONE COMMERCE STRATEGY mindset, which helps Friso not just overcome existing challenges at both brand health and business performance level but set new performance records on Lazada and Tiki platforms.

Such efforts has made ClickMedia/ VMLY&R Vietnam become the finalist of the most competitive categories under Asia e-Commerce Excellence Awards, namely:

• Best e-Commerce Campaign – B2C
• Best e-Commerce Campaign – Content Marketing
• Best e-Commerce Campaign – Social Media
• Best Integrated e-Commere Campaign
• Best e-Commerce Consultant