“Friso Rescue Summer” campaign won Bronze in “Best eCommerce campaign B2C” category by Asia eCommerce Excellence Awards

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The ultra-special 2020 has posed new challenges to Friso at both brand and business performance level. Friso, more than ever, needed to create a seamless HEAR-SEE-CONSIDER-BUY consumer journey to increase their share in not only consumer base but consumers mindspace.

ClickMedia/ VMLY&R Vietnam has activated ONE COMMERCE STRATEGY that helps Friso thrive in this situation. The performance of Friso’s e-Commerce campaigns is walking evidence that one commerce strategy, once being strategized and implemented insightfully and precisely, can create impacts at both business level and branding.

The campaign’s success and impacts been recognized by by Asia eCommerce Excellence Awards and won BRONZE in the most competitive category – Best eCommerce Campaign B2C.

If you think it’s time to level up your game in Commerce battle and much likely be crowned by most prestigious eCommerce best practices honouring organizations in 2021 and beyond that, please drop us some lines here; or pick up your phone and have a chat with Trang @0906972858

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