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IAB SEA+INDIA RE:VOLVE WEBINAR SERIES – Centralised Or Decentralised Ecommerce; What To Do In A Diverse Region

2020-10-08 15:26:35
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Date & Time:

  • Thursday, 27 Aug, SGT 1pm to 1.45pm

About the Webinar:

With Southeast Asia & India being such fragmented markets, how should brands be balancing their own online stores versus leveraging marketplaces?  And if you choose a marketplace how do you then decide between a global, regional or local offering?  Does there need to be a different strategy per market? Who owns this within your company?

With an expert panel from all sides of the business ecosystem we discussed the key points you need to know including:

  • Marketing planning and strategy trends to watch with regards to centralisation vs decentralisation 
  • Helping brands develop a media strategy that complements working alongside marketplaces
  • How marketplace solutions have evolved to encourage brands’ participation

Moderator: 

  • Rochelle Chhaya, Chief Operating Officer, OMD APAC

Panellists: 

  • David Hu, Vice President, Strategic Brand Marketing and Partner Development, Lazada Group
  • Nguyen Thi Hai Ha, Co-Founder and Managing Director, Vietnam, ClickMedia
  • Ashwini Nagpal, Managing Director, Vietnam, Kimberly-Clark

Source: iabseaindia

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