Shell: a Vietnam journey

To celebrate an incredible journey here in Vietnam and 15 years of consecutively being the world’s no.1 lubricant oil supplier, Shell and ClickMedia joined hands in this heartwarming campaign.

PART 1: CASE STUDY

PART 2: TVC

Using the key message “As Strong As Vietnamese Spirit”, we managed to capture the ups and downs, all the glories and difficulties, all the milestones, all the magnificent scenery of the country throughout the past, present and keep ourselves looking forward to a brighter future.