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Shell: a Vietnam journey

2022-05-13 17:33:11
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To celebrate an incredible journey here in Vietnam and 15 years of consecutively being the world’s no.1 lubricant oil supplier, Shell and ClickMedia joined hands in this heartwarming campaign.

PART 1: CASE STUDY

PART 2: TVC

Using the key message “As Strong As Vietnamese Spirit”, we managed to capture the ups and downs, all the glories and difficulties, all the milestones, all the magnificent scenery of the country throughout the past, present and keep ourselves looking forward to a brighter future. 

Shell has been on this journey for a long time.
From the past,
… from seeing the victory, the glory,…
…to the pain, the loss…
… But we believe in a brighter future ahead, because we believe in Vietnam.
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